2016 ame grand jury
Fabio Andreini - Creative Director, Independent Ideas, Italy
ItalyFabio is currently the executive creative director at Independent Ideas in Milan, a copywriter, a scriptwriter and an advertising teacher at I.E.D. in Milan, as well.
He started his career doing traditional advertising, then, because of his experiences in creative boutiques, he started discovering the world of 360° campaigns and he never came back...
He worked for Grey Worldwide Milan and London, BCube Italy, Leo Burnett Milan and Turin and SANTO Buenos Aires.
Alistair Beattie - President, Tribal Worldwide (EMEA), Netherlands
Tribal Worldwide (EMEA)
NetherlandsAlistair is responsible for the strategic positioning of the network and the development of transformation processes in use throughout the region. He maintains close contact with his primary clients VW, McDonalds and Heineken. He's had a career in traditional and digital brand planning – innovating for clients and agencies on both sides. Previous roles include European head of planning for AKQA, head of digital at AMV BBDO, European director of strategy for LBi and director of digital for Wieden & Kennedy.
He lives and works in Amsterdam and when not at the airport you can find him messing around in boats, renovating houses and trying to get better at cooking.
Steve Blakeman - Managing Director – Global Accounts, OMD, UK
Managing Director – Global Accounts
UKMy current role is managing director - global accounts for OMD based in London / Paris leading the Renault Groupe account. Prior to this role I was the regional CEO for OMD in Asia for 4 years based in Singapore and responsible for key markets such as China, India and Australia. In that time, OMD APAC increased billings by +60% to over US$ 5bn and won 1000+ industry awards including agency network wins at the Cannes Lions (2013) and Festival of Media Asia (2013).
Now in my 29th year in the industry, I have worked on a variety of blue chip International clients – Johnson & Johnson, Unilever, Coca Cola, Renault / Nissan and Visa to name but a few. A true hybrid media professional combining the best of creative channel planning and data driven analysis.
Prior to OMD, I occupied the position of chief strategy officer, Asia Pacific at IPG Mediabrands for 5 years. Whilst at IPG, I was appointed by Coca Cola as lead strategist on the global ‘targeting teens’ project in 2009 (representing IPG, Wieden & Kennedy and Euro RSCG).
Before my time in Asia I was the managing partner of PHD North which I successfully launched as their second office in UK. Prior to PHD, I was the pan-European director of communication channel planning for Initiative based in London and Paris and before that I was the managing director for CIA (now MEC). I started my career with J Walter Thompson in the UK.
I have been recognized by industry publications such as Media Week for their first ever ’30 Under 30’ people to watch in the industry in 1995 and Drum Magazine’s ‘Rising Star’ nomination for 3 consecutive years.
I am also a regular judge at prestigious award events such as the AME’s, Cannes Media Lions, Festival of Media, Cristal Global and Spikes. Based in London and Paris I am happily married with three girls and a dog called Baxter. In my spare time I love running (albeit quite slowly these days) and cycling (when I’m not falling off).
Filippo Dell'Osso - Global Strategy Director , Publicis Conseil, FRANCE
Global Strategy Director
FRANCEBorn in Rome, Filippo has spent the majority of his career helping brands tell their story across diverse cultures and channels.
He believes strong brands are those that impact popular culture and that they’ll be increasingly built with strategies from the collaboration of multiple disciplines.
He began working in London as an economist, then discovered strategic planning. Soon after, he embarked on an international journey.
In Amsterdam he worked at Wieden & Kennedy, mainly on Nike across Europe. At the time of the internet boom, he decided to move to Portland, Oregon in the US to get a close look at Silicon Valley in exploding mode. There, he worked on brands including AltaVista, Amazon and the Silicon Valley investment bank Robertson Stephens, as well as Diet Coke and Nike.
He came to Paris to help start an agency—Le Singe, Euro-BETC—his most proud failure. Saatchi & Saatchi on Toyota, TBWA\G1 on the Nissan business in 27 European markets and global responsibilities for McDonald’s and Michelin at TBWA followed as well as a short stint at Ogilvy. Today he is Global Strategy Director at Publicis Conseil on Renault and Sanofi.
Filippo has a healthy appetite for running and photography and an unhealthy one for chocolate.
João Gomes de Almeida - Executive Creative Director , Nylon, Portugal
João Gomes de Almeida
Executive Creative Director
PortugalJoão Gomes de Almeida is the executive creative director of the Portuguese agency Nylon, the agency that works with brands such as Portuguese Super Bock beer and international brands such as Hugo Boss, Sony and Global Malibu. He’s already been awarded in several Portuguese and international festivals, and his curriculum vitae has 5 awards at Portuguese Cannes Young Lions, including two golds.
Oskar Hellqvist - Creative Director , Abby Priest , SWEDEN
SWEDENOskar is the creative director at advertising & PR agency Abby Priest in Stockholm, an illustrator, an art director, and a digital strategist as well. He started his career doing design and digital work but ended up in advertising exceeding in interactive and social marketing. His work includes both handling national clients and leading international brands like Adobe on the European market.
He has extensive experience as juror of both Swedish and international competitions and his work has been awarded in shows like Eurobest, Epica, New York Festivals and many others around the world.
Alina Hüeckelkamp - Chief Strategy and Innovation Officer , Razorfish, Germany
Chief Strategy and Innovation Officer
GermanyAlina Hückelkamp is responsible for the strategic business of all customers of Razorfish Germany as well as the strategic and innovative development in the Management Board. As chief strategy and innovation officer, she heads the consultancy disciplines of strategy, business intelligence and media strategy as well as the interdisciplinary social team. Together with her 20-strong team, she provides consultancy services to customers such as Audi International, DHL, McDonald's, Ikea, Sparkasse and Tourism New Zealand, and develops transformation strategies for the digital business world.
Alina Hückelkamp has been with Razorfish since 2008 and most recently was head of strategy. During this time she built up the Berlin location around the customers Audi und McDonald's Deutschland. Hence she and her team are responsible for the contents of the “Mein Burger” (“My Burger”) campaign for McDonald’s Deutschland, which won all of the creative awards in the world as well as the first Gold Effie and the first AME Awards for Razorfish.
As early as during her studies, the strategist and qualified psychologist specialised in the psychology of the Internet and researched how emotions can be awoken within the virtual world. She first applied her expertise at Publicis Sasserath, where she started her agency career. Before she moved to Razorfish she was a multiply-awarded digital strategist at Jung von Matt/next in Hamburg, looking after customers such as Mercedes, Bosch, Sparkasse, Evian and BILD.
Razorfish. Here for tomorrow.™
João Inacio - Senior Copywriter, Nomads Amsterdam, Netherlands
NetherlandsJoão is an internationally awarded creative, copywriter, strategist and dreamer—not exactly by this order.
From a very young age, he dedicated his time to computers, geeking his way through the yearly days of the Internet. Later he got involved with social sciences and journalism and finally, after witnessing what communication could do, he was drawn to the power of brands and creativity.
For the past several years he’s been changing the fate of global brands like Fiat, Samsung, MTV and Adidas at various creative agencies in different European capitals such as Lisbon, Amsterdam, Hamburg and Prague.
Considered recently as one of the top 10 most promising creatives of the Netherlands, João is passionate about creating campaigns that, above all, add value and have a strong purpose.
In his spare time he enjoys coaching soccer, teaching, more travelling and being an avid social entrepreneur.
Christopher Jones - Creative Director, Leo Burnett, Italy
ItalyChristopher Jones is an Italian Kiwi currently working as creative director for Leo Burnett Italy.
He started his journey in Saatchi&Saatchi in which he has bounced through different Saatchi offices in London, Vienna, Dubai and Berlin, gaining international experience through many multinational projects around the globe.
He has been distinguished with various Gold, Silver and Bronze awards at Cannes Lions, Eurobest, Clio, One show, D&AD, LIA, New York Festivals, Dubai Lynx Awards, Golden Drum and other shows around Europe.
Christopher is pure energy who loves making great ideas happen.
Markus Maczey - Executive Creative Director, Plan.Net Campaign, Germany
Executive Creative Director
GermanyMarkus Maczey is a 1976 Bavarian-born creative director. After more than 10 years as a designer and art director in traditional advertising agencies, he started in 2008 at the Serviceplan Group as an executive digital creative director. He oversees more than 60 people on national and international accounts. His work has been recognised at Cannes Lions, D&AD, LIAA, Eurobest and more.
Simon Neate-Stidson - Senior Strategy Director, Blast Radius, Amsterdam
Senior Strategy Director
AmsterdamSimon Neate-Stidson joined global digital marketing agency Blast Radius in May 2011 as senior strategy director for the Amsterdam office, which manages several international blue-chip accounts.
His previous nine years in Amsterdam included three years at Wieden+Kennedy and then six years as a freelance strategy director at a variety of agencies including, among others, 180 Amsterdam, Strawberry Frog, Amsterdam Worldwide, Wieden+Kennedy (again), and Perfect Fools.
Previous to this, he spent 12 years in London, at MORI Research, then TBWA and Saatchi & Saatchi.
Over his 20-odd years in marketing communications, he has developed international strategies and multi-channel campaigns for dozens of brands across many categories, including Nike, Panasonic, Visa, Honda, ASICS & Onitsuka Tiger, K-Swiss, Nikon, Western Union, P&G, Hugo Boss, Sharp, DHL, Heineken, Pampers, BBC, NBC, Cadbury, SIRE (the Dutch advertising social issues organization).
His diverse range of strategic experience covers advertising, digital engagement and social media, events, POS, activation, packaging design; and includes several award-winning campaigns, from Ontisuka Tiger (including a Titanium nomination at Cannes) to the recent SIRE campaign in the Netherlands to prevent harmful effects on kids in divorce situations.
Simon is dual British/Swiss and studied European management science at the University of Wales and Université de Lyon, France.
He’s not just passionate but obsessive about music, football, and comedy.
Lennard Neimann - Creative Director, Mutabor, Germany
GermanyLennard studied communication design in Hamburg, Germany and started his career in editorial design and branding.
Working for design agencies like Syndicate AG and Mutabor Design he experienced further disciplines of design and focused on environmental design and spatial brand experiences. During this time he worked for almost all the premium car manufacturers from Germany, such as Audi, Mercedes-Benz and BMW.
Further he created showcases for Airbus and smaller regional brands. Until today he is into working in different fields of design and media.
He loves to connect real brand or product experiences with digital applications.
After several years with a big design focus he changed to Serviceplan International, where he also focussed on the brand BMW - same league, different sport.
The switch from design into advertising was necessary to get an even bigger picture of brand‘s communication.
Serviceplan is one of Europe’s biggest owner-managed advertising agencies and one of the lead-agencies for the client BMW.
During the year 2015 Lennard was working for Serviceplan China as creative director and head of art & design.
During his career he won several national and international awards like for example the RedDot, iF, Art Directors Club Germany.
Lennard is curious about new technologies and creative disciplines as his own career shows.
Currently he grapples more and more in the field of digital communication together with the studies “Leadership in Digital Communication” in Berlin.
Alessandro Panella - Chief Strategy Officer, GREY germany GmbH, Düsseldorf, Germany
Chief Strategy Officer
GREY germany GmbH
Düsseldorf, GermanyAlessandro Panella is chief strategy officer at GREYdüsseldorf/ GREYgermany. He returned to GREY in November 2007 after spending three years as a marketing manager at Vodafone Germany and four years as a management consultant at Roland Berger. He started his career in advertising at GREY, working across different geographies for the Procter & Gamble account.
Alessandro looks back at more than 17 years of experience in marketing, brand consulting, strategy and communication on both the agency and industry side. His areas of expertise include FMCG, pharmaceutical, retail, food & beverage, and telecoms.
In the last few years he was a jury member of renowned effectiveness awards like the Euro Effie. He also won several effectiveness Awards including Effies and AMEs—a testimony to GREY’s Famously Effective work.
Jens Pfau - Executive Creative Director, Jung von Matt / Alster Werbeagentur GmbH, GERMANY
Executive Creative Director
Jung von Matt / Alster Werbeagentur GmbH
GERMANYJens Pfau was born in the Black Forest in 1978. He studied graphic design and computer
science before decided to do conceptual work only and attended the Miami ad School
Europe programme. After interning in London and New York he started his carreer as an
art director at Jung von Matt Hamburg, where he then started his own unit in 2011.
Today he is Executive Creative Director / MD at Jung von Matt/Alster.
He worked on many national and international clients, including BMW, Mercedes-Benz,
MINI, Nintendo, DHL, Konzerthaus Dortmund and EDEKA. Jens is member oft the
Art Directors Club and teaches at Miami Ad School Hamburg.
He has won more than 200 international awards, including Golds in Cannes, Eurobest,
New York Festival, CLIO, LIAA, ADC and a Grand Prix at the ADCE. He judged the
MASE Student Award, ADC Germany and NY Festival.
José Luis Ramirez - Head of Planning, Grey Worldwide, GERMANY
José Luis Ramirez
Head of Planning
GERMANYClients: Opel, Volkswagen, Seat, Saab, Volvo, Allianz, HSBC, Warsteiner, Pfizer, GSK, DKMS and many more.
Achim Rietze - Head of Brand Planning DACH , Google / ZOO , GERMANY
Head of Brand Planning DACH
Google / ZOO
GERMANYAchim Rietze is head of brand planning DACH at the ZOO—Google’s Creative Think Tank for brands and agencies. A global unit that helps brands to find new, innovative uses of Google’s platforms and technologies. The ZOO is home to all types, from creatives and strategists, to technologists and producers, working collaboratively with agencies and marketers. Before Achim started at Google, he founded the strategy department at LLR, a Jung von Matt spin-off, that directly won 9 Lions at Cannes in the first year and became "Newcomer Agency of the Year 2009" in Germany. Throughout his career he worked at the global agency network Y&R, before joining Jung von Matt in 2006—according to the Big One the "Most-awarded creative agency across all media and the world“ in 2007. He’s worked over 12 years in planning and has brand management experience on global clients like Mercedes-Benz, Unilever, Philip Morris, Panasonic and Subway. The 39-year old strategist has an obsession for pop culture and people, their deeper needs, and how brands can become part of their conversations and lives. One example of this: LLR brought the hero of all handymen "MacGyver" back on screen with their branded entertainment campaign for Mercedes-Benz Vans "MacGyver and the New Citan.” Achim has been engaged at the Account Planning Group Germany for many years. Lastly as member of the board, representing the interests of the planning community in Germany. Achim believes in planning as creative thinking based on information and has been awarded with a total of 27 effectiveness awards including 10 GWA Effie, 12 AME, 3 New Media and 2 Marketing Club Awards. He lives in Hamburg, loves a good tennis match and sweet buttermilk pancakes with blueberries and crispy bacon.
Alessandro Sabini - Chief Creative Officer, McCann World Group, Italy
Chief Creative Officer
McCann World Group
ItalyAlessandro worked for some of the most important advertising agencies in Italy, Publicis and Saatchi & Saatchi, before starting his creative director career at Arnold Worldwide where he won many international awards, including two Cannes Lions. He then moved to Bcube (Publicis Groupe) to lead the creative teams working on BMW and Coca Cola; after just two years he became creative director of the Leo Burnett Turin office where he was responsible for the Fiat Group as well as worldwide creative director for the Chrysler Group brands. Leaving Leo he moved to Ogilvy & Mather where he worked as executive creative director. After a brief experience running his own creative shop he joined McCann Worldgroup Italy as chief creative officer for both Milan and Rome offices. He is 41 years old.
Lars Samuelson - Chief Strategy Officer & Head of Digital, UncleGrey, DENMARK
Chief Strategy Officer & Head of Digital
DENMARKHe established the first communications planning department in the Nordics at Mediaedge:cia. In the following four years he grow the department to 10 people, effectively becoming the largest communications planning entity in the Nordics.
In 2009 he was asked to join UncleGrey (the most internationally awarded Danish agency) as managing director. In this role he helped the agency win several Cannes Lions, Eurobest gold and other prestigious awards. In 2010 UncleGrey was selected Creative Agency of the Year in Denmark.
In 2011 the agency was merged with Grey Copenhagen and he took on the role as chief strategic officer as well as head of digital. In that role he has been part of teams that have won international recognition by winning both gold and silver Cannes Lions as well as D&AD Yellow Pencil and European Effie gold and silver. Furthermore the agency was named Digital Agency of the Year in Denmark in 2012.
In 2012 he was asked to join the Grey EMEA team as digital strategic director working across the region to establish a more digitally oriented network and helping to emphasize a creative and innovative use of technology as part of every aspect of our business.
In 2013 he completed his MBA thesis at the Berlin School of Creative Leadership with a focus on establishing more innovative and dynamic ways to work with creativity.
In the last year the agency have won both an IPA gold and an IPA special price for best multi-market campaign making our work the single piece of work that was most highly evaluated by the IPA. Furthermore they have 2 silver Cannes Lions and three Bronze, all in digital and mobile categories.
Christian J. Schultz - CEO, & Schultz, Copenhagen, Denmark
Christian J. Schultz
Copenhagen, DenmarkChristian J. Schultz is a writer and founder of the executive communication agency & Schultz. Recognized as a global thought leader, he is a frequent writer on the topics branding and communication. Christian has worked with some of the world's leading brands from strategy development and launch strategies to issues management and executive positioning.
Sergio Spaccavento - Executive Creative Director, Conversion, Italy
Executive Creative Director
ItalySergio is currently the executive creative director at Conversion in Milan, an art director, a copywriter, a scriptwriter, a TV and radio show writer, an advertising teacher and a member of the Art Directors Club Italy, as well.
He started his career doing proper advertising, then he fell in love with new and alternative media—and found out that fun is mixing it all together.
He worked for small, medium and big agencies on small, medium and big accounts.
He has been a juror for several local and international awards like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.
Dominique Steinbrück - Director, Strategy, Serviceplan Munich, Germany
GermanyDominique started her career in planning at Springer & Jacoby in Hamburg in 2000. Shortly after, adventure came knocking at her door and she joined the Miami Ad School Bootcamp in South Beach, getting immersed with the best of British and US Planning.
After returning to Germany she worked for the creative shop agency ‘start’ as the account planner on Burger King. In 2004, adventure knocked on her door once more and she returned to the US to work at Young & Rubicam in California for Mattel and Jaguar.
In 2006, she decided to leave the agency world to take on a new brand challenge and joined Bosch. Over the course of three years, putting her diplomacy skills and relentless determination to the test, she successfully re-positioned the brand worldwide and re-launched Bosch together with DDB Berlin. Once Bosch was re-launched and on track, she decided it was time to follow her passion for brands back to the agency world and has been a planning director at Serviceplan. Here she has the luxury to work for a large variety of brands such as BMW, Bang & Olufsen and
Most recently she also started to give lectures in planning at the Miami Ad School Europe hoping to send a few more young passionate souls off on their own adventure.
Dr. Michael Trautmann - Co-Founder and CEO, thjnk ag, Germany
Dr. Michael Trautmann
Co-Founder and CEO
GermanyAfter graduating from the University of Augsburg with a PhD, Michael Trautmann became a manager at Bossard Consultants. After that, he became a founding partner of Springer & Jacoby International and a member of the holding company’s board before he joined Audi in Ingolstadt as global head of marketing. In 2004, he established the agency kempertrautmann gmbh as a co-founder, which underwent a rebranding to become thjnk ag. The agency employs 300 people across its five offices in Berlin, Düsseldorf, München, Hamburg and New York. Clients include brands like Audi, Commerzbank, Haribo, IKEA, McDonalds, Paulaner and ThyssenKrupp. Michael Trautmann was named Agency Man of the Year 2007 by the HORIZONT industry journal and the agency was voted 'Global Newcomer Agency of the Year' in 2009. Michael Trautmann is a business angel for a number of start-ups, including the non-profit organisation dotHIV, the world’s first social-purpose top level domain. He is vice president of GWA (Association of German Advertising Agencies).