ame awards®, for advertising & marketing effectiveness Announces 2011 Call For Entries and Introduces Enhanced Scoring Process

New York, NY – July 7, 2010:  The 2011 ame awards®, for advertising & marketing effectiveness, now in its 16th year, announced its Call For Entries on July 1st.  The AME Awards honors work that successfully demonstrates groundbreaking solutions to challenging marketing problems.  This year AME introduced an enhanced scoring process to improve the accuracy of each entry’s score.  AME’s GrandJury® will evaluate entries using specific criteria with four separate scores totaling 100%.  The four sections and their score weight are: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.

"When evaluating an AME entry, there are several things that need to be taken into consideration.  Allowing our judges to evaluate each entry and give it four scores based on these core criteria allows for a more accurate and targeted overall result. This will ultimately improve the integrity and accuracy of each score while providing a fairer process when determining the winners."   Michael O’Rourke, President, International Awards Group

In 2010 AME Awards introduced regional competitions and juries, allowing entries to be judged with cultural relevance within their own region by jurors with the most up to date knowledge of that particular market. The five regions are: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.

"Judging the AME Awards was an honour and a highly valuable experience. Being able to cast an eye over the incredible work we are producing as a region was inspiring and I felt that the judging system was culturally relevant and layered dynamically to create integrity and effectiveness eventually on a global level."   Guy Munro, GrandJury, Asia Pacific, Strategy Director, Autumn:01

AME’s GrandJury awarded SapientNitro of South Brisbane, Australia the Grand Trophy for their entry “Best Job in the World” for Tourism Queensland - Islands of the Great Barrier Reef, winning in the Tourism category. The winning campaign launched the brand Islands of the Great Barrier Reef across eight international markets, and recruited people online to apply for the “Best Job in the World”. 

For the first time in 2010, all AME Gold winning work was judged by the Grand Jury to determine a Platinum Trophy winner.  Three Platinum Trophies were awarded:  SapientNitro of South Brisbane, Australia was awarded the Asia Pacific Platinum Award Winner for “Best Job in the World” for Queensland Tourism; BBDO/Proximity of Toronto, Canada was honored as the North America Platinum Award Winner for “Gillette Body Shaving” for client P&G - Gillette; and HEIMAT Werbeagentur GmbH of Berlin, Germany was the European Platinum Award Winner for “House of Imagination” for client HORNBACH.

Juniper Park of Toronto, Canada was awarded the first International AME Green Award, honoring an entry whose objective emphasizes resource conservation.  The agency won for their television commercial for Sun Chips, “Building a Preeminent Green Brand,” which introduced the world’s first fully compostable bag.

AME’s 2011 entry deadline is August 12, 2010.  Grand Jury, advisory board and regional updates will be announced soon. For more information please visit:

All press inquiries are welcome and should be directed to Gayle Mandel:,
Ph: 1 212 643 4800.


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