International AME Awards Announces 2013 Returning Grand Jury Members from the Middle East/Africa

New York, NY – October 10, 2012: Now in its 19th year, the AME Awards® for Advertising & Marketing Effectiveness™ has announced the Middle East/Africa Grand Jury members who will once again participate in the selection of the 2013 AME Awards winning entries. Their stellar reputations and marketing expertise ensure that only the most creative and effective marketing in today’s advertising arena earn awards.

2013 Returning Grand Jury Members from MENA:

•    Orkun Demerelli, creative director, Refineri Turkey
•    Robert Mitchell, managing director, Zed Communications, Dubai, Abu Dhabi, Dohar, Kuwait, Oman
•    Prashant Sankhé, executive creative director, Percept Gulf, UAE

“I’m so pleased that Robert, Prashant, and Orkun have agreed to return to the AME Jury this year. Their insight into the industry in the Middle East/Africa region is invaluable as we continue to expand our footprint in that part of the world.” - Alisun Armstrong, executive director, AME Awards

Orkun Demerelli started his career as an art director in Ajans Ultra. He took leave from his professional life in 1996 to study communication design in London at Central Saint Martin’s College of Art and Camberwell College of Arts. Following his studies, Orkun returned to Turkey to continue his career in Ajans Ultra. In 2001, he joined Rafineri where he continues his career as a creative director.

Robert Mitchell worked freelance as a photographer in many parts of Europe before joining Saatchi & Saatchi as an art director. Further posts followed at international agencies before he returned to Saatchi in Germany as creative director in 1993. His creative work has won awards in Berlin, London, New York, and Cannes.

As executive creative director at Scholz & Friends Hamburg, Robert ran the BMW account internationally. In 1999, he joined FCB as part of the global Jeep team, and played a key role in running the worldwide Samsung business. He left FCB in 2006 as worldwide creative director to set up a new agency in Dubai as managing director. Today Zed Communications has expanded to five Gulf markets and continues to win business and creative awards.

“It's important to understand a market to judge the creativity and effectiveness of its marketing communications properly. However, digital media connects us globally and creating one international panel to select the best of the best is the right way to go.” –Robert Michell

Prahshant Sankhé graduated as a fine artist and started his career as an illustrator in Mumbai. Enthralled by the power of the idea that lay within the strokes and shades, he soon moved closer to advertising, and 19 years later, he serves as the executive creative director of Percept Gulf, Dubai.

Prashant's experience is wide and varied. From food and beauty brands to banking, automobile and tourism, his portfolio includes local and international clients such as Mazda (UAE and Oman), Nando's, Peugeot, Citizen, Carter's, Nissan, and Ikea (Kuwait). Prior to Percept, Prashant headed creative at M&C Saatchi, where he shaped the communication for Dubai Tourism, Dubai Duty Free, LG, Sony, Samsung, Canon, Chevrolet, and Siemens, etc.

Prashant had this to say about the value of the AME Award. “I would certainly say winning an AME would place the winner on the market scene as a successful professional in today’s communication industry.”

The AME Grand Jury is comprised of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives. Jury panels award Gold, Silver, and Bronze to the highest scoring entries in each category. All Gold winning work from all regions is judged by the international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award. Additional 2013 Grand Jury members will be announced in the coming weeks.

This year, AME unveiled strategic updates designed to enhance the 2013 competition and expand AME’s global footprint. Updates include a streamlined entry process, sleek new website design, revised entry fee structure, and a roster of new competition categories that mirror trends in the constantly evolving advertising and marketing industry. New categories include: Sports Promotion, Branded Entertainment, Ebooks, Games, Pop-up-Stores, Tablets, Low-budget, Collateral and Print, and a new category group Social Benefit.  

The AME Awards enhanced scoring process improves the accuracy of each judge’s score by evaluating entries with four specific criteria weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%. Entries are first scored in regional rounds by jurors with specific knowledge of that particular market to assess their cultural and economic relevance. The final rounds are seen by the full international jury.

The International AME Awards for Advertising and Marketing Effectiveness receives entries from over 30 countries. Since 1994, the AME Awards has honored award-winning campaigns from all over the world that successfully demonstrate groundbreaking solutions to challenging marketing problems.
The deadline to enter the 2013 AME Awards is October 22, 2012.   Entry details and competition rules and regulations can be found on the AME website,

All press inquiries should be directed to Gayle Mandel:, Ph: 1 212 643 4800

About the AME Awards for Advertising Marketing Effectiveness: Founded in 1994, the AME Awards® honors work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.

About International Awards Group: International Awards Group, Founded in 1957, IAG organizes advertising and programming competitions for the following brands:  AME Awards® for the World’s Best Award for Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising™; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™.  Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to


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