Piece #1



Piece #1 - Integrated Brand Campaign- Globalize Your Thinking


Company:
EURO RSCG Worldwide
Award:
Finalist Certificate
Brand:
OppenheimerFunds, Inc.
Title:
Integrated Brand Campaign- Globalize Your Thinking
Country:
USA
Competition:
Consumer Products & Services
Category:
Banks / Financial Services / Insurance

Talent Credits

  1. Philip Parrotta - SVP Brand & Integrated Marketing, OppenheimerFunds Inc.
  2. Kirti Srikant - AVP, Brand Marketing, OppenheimerFunds, Inc.
  3. Tatiana Sochurek - Account Director, Euro RSCG Worldwide
  4. Chris D'Rozario - Creative Director, Euro RSCG Worldwide
  5. Alec Vianu - Associate Art Director, Euro RSCG Worldwide

Campaign Summary

OppenheimerFunds, Inc. (OFI) has been a true pioneer, with over forty years of experience and a unique point of view, on global investing. Rather than focusing on a specific region or country - as a lot of their competitors do - OFI fund managers believe opportunities are not defined by borders. They look for the companies that are best suited to deliver on the needs of growing populations everywhere, no matter where their headquarters are located. Our campaign, “Globalize Your Thinking”, provoked Financial Advisors to reexamine ingrained thinking in the category. It brought to life OFI’s perspective through the telling of the stories behind the companies, data and products. And it brought Advisors a sample of OFI’s intelligence and capabilities via interesting, easily digestible and sharable content. Our overall objectives were to: o Raise awareness of OppenheimerFunds’ global expertise o Increase the perception that OppenheimerFunds is a thought leader in global/international investing o Engage our target of Financial Advisors with new, compelling information about the benefits of diversifying portfolios to reflect a truly global allocation o Drive consideration of OFI’s global/international fund products



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