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- Company:
- Serviceplan
- Award:
- AME Gold Medallion
- Brand:
- Sky
- Title:
- The Match
- Country:
- GERMANY
- Competition:
- use of discipline
- Category:
- promotions
Talent Credits
- Alexander Schill - Chief Creative Officer
- Matthias Harbeck - Executive Creative Director
- Sandra Loibl - Creative Director
- Thorsten Voigt - Creative Director
- Valerie Koch - Copywriter
- Thomas Heckenberger - Art Director
- Damian Sturm - Art Director/ Screendesign
- Katrin Eberbach - Account Supervisor
- Florian Franz - Account Supervisor
- Niels Verhaag (hmmh multimediahaus) - Programmer
- Roman Prochnow (Neverest) - Film Producer/ Director
- Nicola Boehm (Neverest) - Film Producer
- Anett Gruenbeck (Neverest) - Film Producer
- Christian Hirschhaeuser (Freelancer) - DoP
- Martin Bierbaum (Neverest) - Editor
- Franz Roeppischer - Creative Innovation Director
- Lorenz Langgartner - Creative Innovation Director
- Cristian Weisemoeller (Freelancer) - DoP
Campaign Summary
Violence between football fans is a problem all over Europe. Between 1980 and 2015 there were 531 deaths related to European football. One of the big fights in the German Bundesliga is the north derby between Werder Bremen and Hamburger SV. Nowhere else do the fans seem like such rival armies, never to be unified. We overcame this fan rivalry by using Sky Go, the mobile subscription of the football channel Sky, in a very unique way: fans without tickets for the sold-out game were able to stream it on their smartphones – but only half of the picture! One half for Bremen fans, one half for Hamburg fans. So two rival fans had to put their phones together to see the whole picture – live outside the stadium. At the end of “The Match” the fans could order a special fan offer of Sky.