Piece #1 - Lowe's #FixInSix Case
- BBDO New York
- AME Gold Medallion
- Lowe's Companies, Inc.
- Lowe's #FixInSix: The Quickest Quick Tips
- products & services
- retail stores
- David Lubars - CCO
- Tim Bayne - ECD
- Lauren Connolly - ECD
- Jeff Kenyon - Head of Planning
- Mike Sweeney - Creative Director
- Molly Adler - Creative Director
- Jim Reath - Senior Director
- Emily Viola - Group Planning Director
- Lawrence Lobpries - VP Consumer Marketing
- Brad Walters - Director of Social Media and Content Strategy
- Marci Grebstein - CMO
As the second-largest home improvement retailer in the U.S., Lowe’s has spent years developing its reputation as a trusted resource for project know-how and inspiration. However, to replace the aging Boomer population, we needed to find a way to bring Millennials into the fold.
We pioneered a new use for Vine’s 6-second video in order to reach Millennials in their own space. By giving them smart, scrappy, DIY-tips in delightful six-second bites, we not only gained the attention of Millennials, we gained their respect.
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